Once having defined, together with the company owner and directors, the specifications, the precise content and objectives of our mission, we propose you, depending on your requirements :
-Internal export audit : Analysis of the Strengths and Weaknesses of your company
-External export audit : Analysis of the market environment, of the Opportunities and Threats (Risks) of the foreign markets targeted
(SWOT method). Determination of your Key Factors of Success (KFS)
Analysis of the market « market insight », of the competition, of the demand for your products, of the four criteria of marketing mix,… which will enable us to define strategic recommendations
With an estimation of your export budget, turnover on export markets, return on investment (ROI) and of the corresponding calendar
(prospecting, operational business development, follow-up,..), depending on your organization and on your requirements as externalized Export Manager of your company
(agents, distributors, key-account customers, franchising, sub-contractors, licensing,…)
to build up your customer data bases, to prospect customers by e-mailing, qualified & argued phoning, follow-up actions so that commercial results be achieved
to prepare your participation in exhibitions (stand reservation, commercial prospecting before the exhibition, planning of appointments on your stand, follow- up,…) and to represent you on your stand
to be your interface with lawyers, based on a long term cooperation, now for many years, with lawyers, for the preparation of agency contracts, of general sales conditions, trade mark & patent registration,…
- on Export Audit
- on Internationalization strategies & defining « Business Export Plans ».
- on intercultural communication, in particular with German partners (in -- --German language on request)
EAQUE Développement often acts as Externalized Export Manager for small and medium-sized enterprises (for example for a 1/5 time, corresponding to one day/week), a solution well adapted to the requirements, in terms of organization, objectives and budget of SME's.